Friday, January 9, 2009

Link Popularity: A cornerstone to increase web traffic

What is link Popularity?

Simply put, link popularity is the value of the combine number of web pages linking to another web page as an indicator of page importance. A web page is given more weigh by search engine when many other web pages are linked to the web page. In short, link popularity is a vote of support by a web page for another web page.

Link popularity is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria add the aspect of impartiality to search engine rankings. Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links.

Importance of Link Popularity

Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index. Every indexed web page is given a link popularity score that can continue to enlarge as links are accumulated. No matter how marginal, almost any link will transfer some degree of value. But there are additional weighting factors that make some links substantially more influential

Visibility and Prominence

Link popularity plays an important role in the visibility of a web site among the top of the search results. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.

Increase Web Traffic

Links pointing to your site is valuable for more than just higher search engine rankings. Well placed links can also be a great way to get consistent and targeted traffic. People move from one site to another through links. A well placed link on a site that attracts the same visitors as yours can be a great traffic generator. If you want to find sites to exchange links with, find out who's linking to your competitors and try to exchange links with them. Keep in mind that a link exchange should be beneficial for both parts.

Strategies for building Link popularity

Building link popularity is a time-consuming process that requires a dedicated effort of implementing an effective link campaign strategy. Although prominent rankings can be attained without strong link popularity for narrow non-competitive terms, a sound linking strategy is essential if you expect higher rankings for high volume competitive search terms.
No one knows how many quality links it would take to dominate search engine visibility because there are too many mitigating factors. Therefore the best strategy is seeking the most influential links, get as many as you can and make it an ongoing process to ensure a competitive advantage.

  • Natural, unsolicited links are the best kind. Rich informative content which provides value to your audience will attract unsolicited links from other websites. One-way (non-reciprocal) links from quality relevant web pages contribute strong value.

  • Links from topic specific and niche directory categories. Directories provide one-way link advantage. Some accept free submissions. Others are fee-based. Among the most popular directories are the open directory project, yahoo, Joe Ant, Go Guides and web savvy. Perform web searches for other generated web directories and those specific to your industry for other directory options.

  • Write articles and grant republishing rights. There are many webmasters seeking articles that provide informative value. Granting republishing rights conditional upon linking back to your website is a great way to accumulate one-directional links and to promote yourself as an industry authority.

  • Write Press Releases. Do newsworthy press release to obtain free publicity and get good quality links pointing to your web site. You can get free good quality links from PRLead and I-Newswire. It cost $80 to get good quality links from PRWeb.

  • Contact your vendors. As a return favor for your business, request links from your suppliers’ websites.

  • Post to industry related forums and user groups. Take advantage by including links to your site with each post.

  • Request reciprocal links. Contact webmasters of compatible websites and request link exchanges for mutual benefit.

Spend your time focusing on building links from sites that offer the greatest benefit to ranking potential. And if you want to solidify a competitive advantage, make link building a continuous process.
By Gloria Instead

© Gloria Instead –All Right Reserve


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Gloria Instead is a syndicated newspaper columnist and author. Gloria's write -ups has won editor's choice award which comes straight off the front line of the internet. Get updates on the best money making program, tips for free by email! Click Here:

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